- Digitally Connect In Physical Spaces™
on your blade, wobbler, display or packaging
Nowadays, people quickly want engaging information about the products that they are interested in but they DO NOT want to touch ANYTHING unless it’s absolutely necessary. eSmart® Experience is simple technology affixed to in-store signage or packaging that customers tap with their smartphones and immediately get the information they need that increases engagement, sales (in-store or online) and customer loyalty and be among the first to bridge the gap between online and in person marketing.
Provide customers with additional purchasing options and based on real time analytics such as complimentary products, customer location, language and preferences, increasing your long-term repeat business immediate sales per customer not just with products in front of them but also for products online that may not be available in-store.
Connect customers with real-time custom content such as product information, recipes, how to videos, exclusive coupons, complementary items, allergy and safety information… and so much more.
With a simple tap have your celebrity brand ambassadors, social media influencers or even the company CEO compel customers to purchase your products while in the store.
Give each customer personalized content on demand with eSmart® Experience for Signage.
Add the URLs for your customers' experience to the eSmart® platform.
Add the adhesive Engagement Point™ (EP™)
to your signage or product packaging.
Customers tap their smart phone on the "E" to be personally engaged on demand!
Here are a few use cases
Add recipes by well known chefs, endorsements by trusted brand ambassadors and custom engagement right from the product packaging.
Show visitors how amazing your they will feel wearing your product before purchasing and how to look their best after the purchase.
Provide life saving monograph information in the patient's own language or via an easy to understand video by a trusted health expert.
Let customers explore the vineyard, food pairings and other exclusive content.
Have your best MUA demonstrate different daily tips and tricks with a quick tap of their phone.
Connect with your customers with a thank you, exclusive discount or a quick hello from a celebrity brand ambassador AFTER the purchase.
Add relevant advertisements and brand placement (as the manufacturer or as a complementary brand) in an eSmart® ecoSystem as an eSmart® brand partner.
Connect with your customers with a thank you, exclusive discount or a quick hello from a celebrity brand ambassador AFTER the delivery.
Our Tap Technology is uses the NFC (near field communications) technology that you use every day to make 2 devices to communicate without contact such as contactless payments like Apple Pay® or Google Pay®, hotel keycards, and electronic tickets.
Leveraging eSmart® Tap Technology devices affixed anywhere within your physical space or on your products (both encompass your eSmart® ecoSystem), customers are able tap their phone on the technology (called eSmart® Engagement Points™) with their smartphone and receive custom content. The tech requires no special equipment or apps and is available in almost all modern smartphones.
Engagement Points™
Engagement Points™ (EP™s) are the simple eSmart® technology that you deploy to engage your customers digitally in physical spaces or from physical items.
The Engagement Point™ or EP™ retrieves configurable custom content (coupons, how-videos, safety information, instructions etc.) based on customer's location, interest, language and other easily configurable options, from anywhere within your physical space or on your products available when a customer taps the EP™ with their phone.
The safety and reliability of your data is highly important at eSmart®. In addition to using encrypted SSL protocols, our servers are protected by premium firewall systems and frequent scans for vulnerabilities that are quickly resolved.
To ensure the safety of your data, eSmart's™ infrastructure for your ecoSystem includes quick failover points and redundant hardware, with backups performed daily. eSmart® also employs strict data safety measures ensuring data is encrypted when in transit and at rest. PHI and PII data is further encrypted on the database, record/field level. Additionally, eSmart® only collects vital data and limits access to data based on the "Principle of least privilege" to ensure your and your customers' data is safe and secure.
The eSmart® ecoSystem is a group of interconnected information technology resources that function as an unit
The eSmart® ecoSystem is the backbone of the eSmart® solution giving you the unique opportunity to your customers with an in-store, at home, on the go brand experience that is second to none, while turning every inch of your brick and mortar space, your in-store signage or product packaging into revenue generating opportunities that have NEVER been available before. .
The eSmart® ecoSystem is a group of interconnected information technology resources that function as an unit
The eSmart® ecoSystem is the backbone of the eSmart® solution giving you the unique opportunity to your customers with an in-store, at home, on the go brand experience that is second to none, while turning every inch of your brick and mortar space, your in-store signage or product packaging into revenue generating opportunities that have NEVER been available before. .
Tracking customer trends BEFORE the purchase has NEVER been available until now! With eSmart's™ Data Analytics, predict customer purchases, track customer behaviors and analyze customer habits and trends BEFORE and after the purchase to better inform and improve your decision making and determining the ROI of marketing efforts.
eSmart® provides opportunities to discover customer trends and patterns based on not only conventional data but data that has never been accessible before.
Custom Content gives you the flexibility to create custom experiences based on numerous personalized factors to create a seamless customer experience.
Custom content promotes awareness of your brand, products and service directly from physical spaces whether it's the shelf, directly on the product or as an apparel accessory on the customer's person, the eSmart® ecoSystem gives you the flexibility to give customers a custom experience anytime, anywhere and from almost anything to boost your brand's customer loyalty and growth strategy.
Enhance your customers buying experience with dynamic, engaging content and alternative online purchase options while in-store.
Connect customers to custom informative, content based on their patterns and interest, thus enhancing experiences boosting trustworthiness.
Separate yourself from the rest by promoting awareness of your brand, products through custom content, thus increasing your customer longevity.
Easily allow other brands to advertise in conjunction with you, thus providing additional opportunities to generate revenue.
Being able to capture customer engagement data throughout the entire cycle, before, during and AFTER the event has NEVER been available before. With eSmart® we provide you with this business changing analytics so that you can leverage the lifetime value of your audience, increasing engagement, loyalty and revenue with ease.
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Co-Branding
Brand partnership is an effective way to build business, boost awareness and break into new markets. eSmart shelf provides you the unique ability to easily allow other brands to advertise through use of your eSmart® ecoSystem, thus providing additional opportunities for you to increase your overall revenue.
Data Analytics
Tapping into customers' behaviors and creating marketing strategies based on this understanding are key to increasing online and in-store sales. eSmart® Data Analytics is an extraordinary tool that will allow you to track and understand your customers’ behavior.
Increased credibility as a brand
Brand marketing is not just about putting your logo in as many places as possible, it is promoting your products in ways that highlight your overall brand. Custom Content provides you the opportunity to communicate your brand identity, values, and personality building a bridge between your products and your existing and potential customers.
Provide Instant Access to Deals & Discounts
Coupons will drive business to your organization. The key is to develop your coupon strategy so you know how that discount marketing strategy will either increase your long-term repeat business or increase your sales per customer. In today's digital world, offering discounts and coupons via eSmart® is one of the best ways to build your customer base.
People want more and more information that’s comprehensive, quick and engaging. eSmart® Experience is simple technology affixed to just about anything that your audience taps with their smartphones and immediately get the information they need, increasing engagement, sales, safety and customer loyalty.
Get eSmart® Experience
When most people visit stores, they quickly want product information but they DO NOT want to touch ANYTHING unless it’s absolutely necessary. eSmart® Shelf is simple technology that customers tap with their smartphones and immediately get the information they need to make the buying decision, while increasing engagement, sales and customer loyalty.
Get eSmart® Shelf
Join the eSmart® ecoSystem and connect with customers like never before!
